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Written in public

Engineering the Modern Agency

A practical roadmap for agency owners through AI, automation, real measurement and the leadership it takes. Every essay on this site is a draft chapter. Progress below updates as chapters publish.

  • I
    The ShiftWhat dies, what doesn’t, and why that’s good news
  • II
    AI That WorksAgents, evals, human review, and proving it worked
  • III
    The Agency Operating SystemData, workflows, automation
  • IV
    Leading Through ItTeams, pricing, decision rights
Part I

The Shift

What dies, what doesn’t, and why that’s good news

No chapters drafted yet.

Part II

AI That Works

Agents, evals, human review, and proving it worked

  1. Easy to Build, Hard to Run: What We're Learning From AI Skills
  2. Jev Can't Write a Sentence. That's Why Agencies Should Pay Attention.
  3. Every Platform Grades Its Own Homework. Here's How to Check It.
  4. The Terminal Was Never the Problem. Access Was.
Part III

The Agency Operating System

Data, workflows, automation

  1. Which Agency Workflow Should You Automate First?
Part IV

Leading Through It

Teams, pricing, decision rights

  1. Nobody Has Ever Thanked Us for a Dashboard
  2. Technology Is the Easy Part

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