Engineering the Modern AgencyPractical notes on AI, automation, measurement and leadership for agency owners, by Damon Henry.https://damonhenry.com/Nobody Has Ever Thanked Us for a Dashboardhttps://damonhenry.com/essays/nobody-has-ever-thanked-us-for-a-dashboard/https://damonhenry.com/essays/nobody-has-ever-thanked-us-for-a-dashboard/Technology is making agency production cheap. What clients remember is the time people spend on their problem, and the time saved by automation is what makes that possible.Sat, 24 Oct 2026 00:00:00 GMTEasy to Build, Hard to Run: What We're Learning From AI Skillshttps://damonhenry.com/essays/easy-to-build-hard-to-run/https://damonhenry.com/essays/easy-to-build-hard-to-run/Teams at KORTX now build their own AI skills for intake and campaign audits. A skill can describe how the work should be done. It can't promise the work was done. Here's where we draw the line.Thu, 15 Oct 2026 00:00:00 GMTTechnology Is the Easy Parthttps://damonhenry.com/essays/technology-is-the-easy-part/https://damonhenry.com/essays/technology-is-the-easy-part/Everyone can agree a process is broken. Getting people to change how they work takes more than a better tool.Thu, 08 Oct 2026 00:00:00 GMTWhich Agency Workflow Should You Automate First?https://damonhenry.com/essays/which-agency-workflow-should-you-automate-first/https://damonhenry.com/essays/which-agency-workflow-should-you-automate-first/Probably not the one that looked best in the demo. Score last week's recurring work on five questions, and start where the work is frequent, written down and cheap to get wrong.Thu, 01 Oct 2026 00:00:00 GMTJev Can't Write a Sentence. That's Why Agencies Should Pay Attention.https://damonhenry.com/essays/jev-cant-write-a-sentence/https://damonhenry.com/essays/jev-cant-write-a-sentence/TypeSafe AI's new model doesn't chat. It answers yes/no and multiple-choice questions, fast and cheap, and tells you how sure it is. That's the shape of most agency operations work.Wed, 23 Sep 2026 00:00:00 GMTEvery Platform Grades Its Own Homework. Here's How to Check It.https://damonhenry.com/essays/magic-framework/https://damonhenry.com/essays/magic-framework/Platforms now automate the buying. Proving what worked is still up to you. The MAGIC framework: a practical path from attribution to incrementality testing and calibrated marketing mix modeling.Wed, 02 Sep 2026 00:00:00 GMTThe Terminal Was Never the Problem. Access Was.https://damonhenry.com/essays/the-terminal-was-never-the-problem/https://damonhenry.com/essays/the-terminal-was-never-the-problem/Why Claude Cowork matters more for advertising than you think.Wed, 14 Jan 2026 00:00:00 GMTFrom Imposter to Leader: Embracing the Journeyhttps://damonhenry.com/essays/from-imposter-to-leader/https://damonhenry.com/essays/from-imposter-to-leader/That feeling that you don’t belong in the room isn’t a weakness. It’s a sign you’re pushing your limits.Sat, 28 Dec 2024 00:00:00 GMT