A working notebook by Damon Henry · Founder, KORTX
Agencies aren’t dying. They’re being re-engineered.
Practical notes on AI, automation, measurement and leadership, from someone who builds the systems and still answers to clients every week.
One useful email, once a month
A new chapter draft, one tool worth trying, one thing I got wrong.
Subscribers read book chapters first.Featured explainer
InteractiveWhich numbers can we trust?
Every Platform Grades Its Own Homework. Here's How to Check It.
Platforms now automate the buying. Proving what worked is still up to you. The MAGIC framework: a practical path from attribution to incrementality testing and calibrated marketing mix modeling.
Try it →Where are you stuck?
Pick one to filter ↓Recent
All essays →- Nobody Has Ever Thanked Us for a DashboardEssay
- Easy to Build, Hard to Run: What We're Learning From AI SkillsEssay
- Technology Is the Easy PartEssay
- Which Agency Workflow Should You Automate First?Essay
- Jev Can't Write a Sentence. That's Why Agencies Should Pay Attention.Essay
- Every Platform Grades Its Own Homework. Here's How to Check It.Interactive
Written in public
The book, one essay at a time.
Every essay here is a draft chapter of Engineering the Modern Agency. Subscribers read chapters first and help shape the final book.
The table of contents →- IThe ShiftWhat dies, what doesn’t, and why that’s good news
- IIAI That WorksAgents, evals, human review, and proving it worked
- IIIThe Agency Operating SystemData, workflows, automation
- IVLeading Through ItTeams, pricing, decision rights
Go deeper
Everything →For teams & events
Workshops & speaking
Half-day working sessions for agency teams, associations and conferences.
Ask about dates →For agency leadersAdvisory
A small number of ongoing engagements on AI, automation and measurement.
Start a conversation →ConsideringThe AI-Ready Agency
A small cohort for agency owners, if enough people want one.
Tell me you’re interested →